The Mediating Role Of Green Organizational Identity And Corporate Social Responsibility On The Impact Of Sustainable Leadership On Green Creativity In The Aviation Industry

Abstract

Increasing environmental problems and sustainability pressure increase the importance of environmentally focused leadership approaches in organizations. In this context, it is important to understand how sustainable leadership affects employees' innovative behaviors towards the environment. The purpose of this study is to examine the impact of sustainable leadership on green creativity and to reveal the mediating role of green organizational identity and corporate social responsibility in this relationship. The research data were collected from 411 participants working in the aviation industry through a survey method, and the data were analyzed using structural equation modeling. The results of the analysis show that sustainable leadership has positive and significant effects on green organizational identity ((3=0.706), corporate social responsibility ((3=0.655), and green creativity ((3=0.314). In addition, green organizational identity ((3=0.357) and corporate social responsibility ((3=0.149) have significant effects on green creativity. Mediation analyses reveal that green organizational identity ((3=0.252) and corporate social responsibility ((3=0.098) play a partial mediating role in the relationship between sustainable leadership and green creativity. When the explanatory level of the model is analyzed, it is seen that 53% of the variance in green creativity (R2=0.530) is explained. Research findings show that sustainable leadership practices play an important role in developing employees' environmentally oriented creative behaviors.